Marketing Bottled Water: An Effective Advertising Strategy

[Updated December 16, 2020] — Need a fresh, innovative way to promote your business? You might want to try looking at custom-branded bottled water.

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BENEFITS OF BOTTLED WATER ADVERTISING

Bottled water is popular among consumers. A report from the International Bottled Water Association states that sales of bottled water in 2015 totaled 14.2 billion—over almost 40 million every day. This comes as no surprise, as people know that bottled water is a safe, healthy, and convenient product. Thus, leveraging the popularity of bottled water can be used to your brand’s advantage.

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Bottled water advertising is even more advantageous now that more and more consumers are practicing environmentally-friendly consumption, and will be more likely to use the plastic bottle again once empty, making the labels on the bottle prime advertising real estate. Not only that, but you’ll be providing customers a useful product, making them feel appreciated while ensuring that you promote your business anywhere the bottle goes.

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So whether it’s by offering customers bottled water in your company’s office lobby or sponsoring a sporting event, you might want to consider bottled water advertising as an effective way to promote your brand and increase brand awareness.

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WATER BOTTLE ADVERTISING: 5 WAYS TO USE CUSTOM WATER BOTTLES TO PROMOTE YOUR BRAND

One of the best things about bottled water advertising is that they’re completely customizable. You can design the bottle and the label in any way you choose, as it will be uniquely representative of your company brand.

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For this, it’s best to invest in a professional graphic designer, one who specializes in product design. Your marketing should reflect the quality of your company brand, and this means quality in form, label design, bottle appearance, production—and even the type of water.

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Important items to include when labeling bottled water are:

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• Logo or photo
• Company Address
• Company Website
• Phone number
• Contact email
• Slogan or motto

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Another important part of using custom bottled water is knowing how and where to advertise. You want to include situations in which the bottled water will be useful and appreciated, to amp up customer satisfaction. Here are a few ways you can make the most out of bottled water advertising:

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1. AS A RECEPTION AREA AMENITY AT THE OFFICE LOBBY

Offering company-branded bottled water makes an excellent impression on a client. It makes your company look very professional and customer-oriented. Make sure to offer the bottle the moment they enter or as they are seated to ensure that the client feels welcome and comfortable.

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2. AS REFRESHMENTS DURING CHARITY WALKS/RUNS

Your company can give participants or customers bottles of water at various hydration stations. This is a huge marketing opportunity and an excellent way of promoting your brand in a local community. Especially if it’s for a charity run, it also shows that your company cares about things outside of business profit, making a good impression on consumers.

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3. IN SWAG BAGS DURING COMPANY-SPONSORED EVENTS

Adding bottled water in the swag bag at company events is a must. It’s not only a good way to get noticed and appreciated, it’s also a great way to make sure the audience is hydrated and energetic enough to pay attention to the event program.

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4. IN THE CONFERENCE ROOM AT COMPANY MEETINGS

Bottled water labeled with your company logo sitting on the conference table gives a great impression to members in the meeting. This is especially helpful if you’re in a meeting with clients and partners.

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5. SPONSORSHIP

Especially for a sports-related brand, sponsoring a team or league and giving custom bottled water to participants and attendees is another great marketing opportunity too good to pass up. Sporting events usually attract large crowds, and so you’ll be assured brand promotion will be off the charts.

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FINAL THOUGHTS

Custom-branded bottled water has been proven to be an innovative, cheap, and effective way to market your brand to several audiences. Remember—focus on quality. Make sure your bottled water is a product that really showcases your brand in form, design, and function.

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