Promote your Business, Organization, Event with Personalized Bottled Water

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Bottled water comes in different types depending mostly on the source of water which makes each type to be different regarding taste and mineral contents. Some of the main types of bottled water are the following; spring water which is water collected in springs which are formed underground and flow naturally on the surface. Purified water is water that is a result of the purification process like distillation or reverses osmosis. Electrolyte enhanced water is purified water with added minerals potassium bicarbonate, calcium chloride and magnesium chloride.

One unique thing with bottled water is that it is easier to customize the labels, bottles to meet a specific needs of the consumer. The size and the shape of the bottle can also be changed to meet the unique preference of the customer. Bottled water is also used as a form of advertisement or as a means of passing certain information to the consumers. During the labeling, consumers can approach these companies and give instructions of what they want their bottled water to be. Do you want to promote your business, organization, school, or fundraiser? Are you holding a memorable event? Personalize your bottled water to add that special touch to the occasion.

For these companies producing water to stay ahead of their competitors, efficiency and quality of their products are vital. Since the consumer is in a position to choose a different company if one fails to meet the expectations the production is always very fast. In case of a customized order where the customer gives a strict deadline, the company must double its efficiency. In addition to this, the demand for personalized water is on the rise and therefore custom label water bottlers must work extra hard to meet this demand.

Not only is personalized water a great promotional vehicle it promotes good health:

“Healthy, convenient, and safe, bottled water is America’s favorite packaged water for many reasons,” says Joe Doss, IBWA president and CEO. “Research and polling indicate people are continuing to make the switch from other packaged drinks to bottled water. Some of these reasons include:

  • Bottled water is a healthy choice.

  • Bottled water tastes great and is refreshing.

  • Bottled water is convenient for on-the-go lifestyles.

  • Bottled water has trusted safety and quality and is comprehensively regulated by the U.S. Food and Drug Administration (FDA).

  • Bottled water packaging has a proven record of safety.

  • Bottled water is sold in containers that are 100-percent recyclable.

  • Bottled water has the lowest water and energy use ratio of all packaged beverages.

  • Bottled water has a tiny water-use footprint. The entire industry uses less than 0.011 percent of all water used in the United States each year.

  • Bottled water containers use much less PET plastic than soft drink containers (9.89 grams vs. 23.9 grams, on average for 16.9-ounce containers). Soda needs a thicker plastic container due to its carbonation.

BMC data from the past two decades shows that a large part of the sales growth for bottled water is the result of a “consumer shift” from sugar-sweetened beverages to bottled water, says Doss.

This new data is consistent with a Harris Poll conducted for IBWA that found more than 3 in 5 Americans (63 percent) say bottled water (still and/or sparkling) is among their most preferred beverages, followed by coffee (62 percent). Fewer Americans (58 percent) say soft drinks (regular and/or diet) are among their most preferred drinks.

Nearly all Americans (94 percent) believe that bottled water is a healthier choice than soft drinks, and 93 percent say bottled water should be available wherever drinks are sold.

“Amid worries about obesity, diabetes, heart disease, and other health matters, bottled water’s lack of calories and artificial ingredients, convenience, and refreshing taste attracts health-conscious consumers,” says Doss. “As some consumers are becoming wary of artificial sweeteners, they are abandoning diet offerings, as well as regular soda, and instead are switching to bottled water.”

The bottled water industry is utilizing a variety of measures to continue reducing its environmental impact. Many bottled water companies already use recycled plastic in their bottles. Some are producing 100-percent recycled PET plastic bottled water containers, he says.

“Bottled water’s environmental footprint is the lowest of any packaged water, according to a life cycle assessment conducted by Quantis,” says Mr. Doss.

“When it comes to overall water use, the bottled water industry is actually a very small and efficient water user. Bottled water uses only 0.011 percent of all water used in the United States.” Bottled water also has the lowest water- and energy-use ratios of all packaged beverages. On average, it takes only 1.32 liters of water to produce 1 liter of finished bottled water (including the liter of water consumed), which is the lowest water-use ratio of any packaged beverage product. And on average, only 0.24 mega joules of energy are used to produce 1 liter of bottle of water.

Mr. Doss says the bottled water industry works hard on a number of fronts with recycling advocates, communities, and beverage and food partners to help increase recycling rates. All bottled water containers are 100 percent recyclable (even the cap), and, as an industry, it supports strong community recycling initiatives and recognize that a continued focus on increased recycling is important for everyone. In addition, bottled water containers are the most common item in curbside recycling programs, recycled at a rate of 53.85 percent. And the industry is always looking for ways to strengthen existing recycling programs and help to expand recycling efforts ever further. However, even when they are not properly recycled, bottled water containers make up only 3.3 percent of all drink packaging in U.S. landfills. Plastic carbonated soft drink containers make up 13.3 percent, and aluminum cans make up 7.9 percent.

Bottled water is comprehensively regulated by FDA as a food product, and FDA regulations governing the safety and quality of bottled water must, by law, be as protective of the public health as the Environmental Protection Agency (EPA) standards for tap water. And, in some very important cases, such as lead, bottled water regulations are substantially more stringent.

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Natalie Nguyen